Usually in portrait retouching, all of the personal qualities and characteristics of the person is kept intact. Family portraits, executive portraits and headshots fall in this category, as they need displaying the subject as natural as possible. In portrait retouching, the skin texture, contrast, colour correction, and sharpening are kept subtle while keeping all permanent features like scars, freckles, and moles etc.. intact.
Commercial retouching is mainly used in advertisements and covers wide range of subjects. The subjects can be products like cars, dresses, jewelry, airlines, food, beauty products, etc. The main intention of these images is to promote sales of the product or service.
In editorial retouching, the images are kept as natural as possible, but the distracting elements of the image are removed. This retouching is commonly used promote a brand, product or service as these images are mainly used in editorials, look books, magazines, and publication.
Beauty retouching has many variants like simple facial retouching, celebrity beauty retouching, hairstyling retouching, and fashion beauty retouching. Makeup beauty photography focuses on skin retouching and so it is the most time consuming type of beauty retouching.
Unlike other retouching, this type of retouching is considered an artwork as it does not depict the reality of the subject. This retouching involves combining multiple images to offer different imaginative realms that cannot be offered by a single image. This is the most time consuming and demanding type of retouching service.